As the one place most shoppers visit each trip, the front of store is key to reinforcing shopper loyalty and creating brand awareness. It is an important point in the trip that a shopper can satisfy an immediate personal need state, discover a new favorite brand, and remind a shopper to pick up a household essential. Conversely, checkout can frustrate shoppers with long lines, unclear layouts, and lack of availability of favorite brands.
Having a clear merchandising strategy for checkout is critical. The checkout experience is only getting more complex with more transaction choices, varying store formats, and increasingly less space for merchandising. IMC can help your company understand shopper needs, evaluate best practices of other retailers and brands, and build effective strategies to achieve success.
Let’s work together to deliver success at checkout for your company.