Defining Success for the Shopper and your Top and Bottom-Line

As the one place most shoppers visit each trip, the front of store is key to reinforcing shopper loyalty and creating brand awareness.  It is an important point in the trip that a shopper can satisfy an immediate personal need state, discover a new favorite brand, and remind a shopper to pick up a household essential.  Conversely, checkout can frustrate shoppers with long lines, unclear layouts, and lack of availability of favorite brands.

Having a clear merchandising strategy for checkout is critical.  The checkout experience is only getting more complex with more transaction choices, varying store formats, and increasingly less space for merchandising.  IMC can help your company understand shopper needs, evaluate best practices of other retailers and brands, and build effective strategies to achieve success.


  • Define the overall experience you want for shoppers
  • Evaluate throughput to create an optimal layout of registers / transaction choices across stores
  • Analyze current program sales and profit productivity by transaction and merchandising type
  • Benchmark performance and space to best practice retailers to identify opportunities / gaps
  • Create a balanced approach to both operational efficiency and merchandising sales objectives
  • Develop solutions to drive impulse sales across the store, outside the store, and online


  • Identify the right items for checkout
  • Define practical and achievable goals across retailers and channels
  • Build the selling story that leverages relevant checkout insights
  • Create customized merchandising layouts and standards for your brands
  • Develop sales forecasts including growth estimates and costs
  • Brainstorm, develop, and test new, innovative merchandising concepts

Partner with IMC

Let’s work together to deliver success at checkout for your company.