Data-Driven Design Development to Optimize Impulse Sales

Checkout merchandising is especially tricky and the right design can make or break category and brand success.  Often a custom merchandising piece, checkout fixtures need to not only reflect what shoppers want today – across all impulse categories and transaction points – but also needs to be flexible to adapt to changes in consumer demand.   As well, designs need to address differing transaction types – from cashiered lanes to self-checkout to click and collect solutions – to capture that profitable impulse purchase.

IMC is an expert in designing complex, cross category merchandising.  We understand the merchandising nuances of each category and pay point – how category allocation, location, and assortment make a huge difference in not only how shoppers shop and respond to merchandising but how easy it is to stock and maintain at store level.   We use our industry insights and expertise to help your company create a design plan that both enhances the shopping experience while being practical and cost effective. 


  • Develop appropriate surveys to identify available space across transaction types
  • Consolidate and evaluate survey results to create designs
  • Render design options with optimal space / equipment for each segment
  • Create options for each transaction type
  • Review prototypes and forecast fixturing options
  • Offer retrofit recommendations to improve performance
  • Brainstorm innovative solutions for new store formats and spaces


  • Develop designs that drive category growth
  • Design holistic, best in class layouts across all checkout categories
  • Create design options across transaction types
  • Customize layouts for optimal brand presentation
  • Brainstorm retrofit and white space merchandising concepts
  • Consult on cross-category merchandising principles

Partner with IMC

Let’s work together to deliver success at checkout for your company.