Effectively Measuring Checkout Category Merchandising Performance

Today, insights are critical to driving any category strategy.  Often spanning multiple departments, Checkout is challenging to consistently measure due to factors such as dual / multiple item placements, multiple transaction types, and differing category causal metrics and fees.  Given the complexity, category insights are often lacking which makes decisions that impact category productivity, investment, and shopper satisfaction even more difficult.

With years of experience in merchandising and analytics, IMC has the expertise to help define the right metrics, organize insights, and measure performance across segments.  IMC also gathers and publishes annual checkout performance benchmarks that help retailers and brands track conversion and merchandising space trends but also compare performance with top, average, and bottom performing retailers.


  • Act as a third-party, expert resource to support category management plans
  • Deliver a total category productivity review of current program against industry benchmarks
  • Build and maintain cross-category causal environment database
  • Attribute and evaluate checkout sales vs rest of store
  • Create financial proformas for new merchandising options
  • Develop and measure effective checkout merchandising tests
  • Track on-going performance to evaluate areas of improvement


  • Share holistic industry checkout category insights and trends
  • Identify relevant category insights to support brand selling story
  • Offer expertise across all categories – not just your own
  • Add insight to shopper trends that impact checkout
  • Develop and measure effective checkout merchandising tests


Partner with IMC

Let’s work together to deliver success at checkout for your company.