In 2002, Impulse Marketing Co was founded to change the discussion from “buying fixtures” to creating shopper-focused solutions for the front of store.  Our analytic approach to creating a “checkout category” became an industry standard on how to measure and design successful checkout programs.  Today, IMC is the leading provider of insights on single-serve including proprietary benchmarks, category conversion, and merchandising trends.  Our years of experience give our clients insights into what shoppers expect to find in-store and how best to present categories and products to maximize both shopper experience and conversion.