Today, insights are critical to driving any category strategy. Often spanning multiple departments, Checkout is challenging to consistently measure due to factors such as dual / multiple item placements, multiple transaction types, and differing category causal metrics and fees. Given the complexity, category insights are often lacking which makes decisions that impact category productivity, investment, and shopper satisfaction even more difficult.
With years of experience in merchandising and analytics, IMC has the expertise to help define the right metrics, organize insights, and measure performance across segments. IMC also gathers and publishes annual checkout performance benchmarks that help retailers and brands track conversion and merchandising space trends but also compare performance with top, average, and bottom performing retailers.
Let’s work together to deliver success at checkout for your company.